Sunday, December 9, 2007

Professionals Take Note: Marketing Makes All The Difference!

By Dr. Gary S. Goodman Youve seen it happen countless times. Someone you know gets a big promotion at work, or scores a conspicuous success in the world, and youre left shaking your head. I cant believe hes making it! you might be telling yourself, because youre more talented, a harder worker, or youve simply always outdistanced your pal in the past. Why HIM? you ask the heavens. The answer simply may be that hes a better self-promoter than you are. A few years back I was part of an elite team that trained 18,000 senior Navy managers to be more effective at their jobs. One evening, our group was having dinner and relaxing in Cape Cod, and the most senior member held forth about consultants. Considering we all fit that description, he had a rapt audience. He said: Consultants are basically the same. The only thing that really determines whether one is more successful than the next, is marketing. I disagreed, silently. I felt I was vastly superior because of my credentials and depth of knowledge in certain fields, and I heard what he said and thought: Thats too simplistic! But Ive come to see the wisdom in his words. Marketing matters, a lot! There are zillions of consultants, chiropractors, dentists, accountants, and you name it. Why does one earn an exceptional living while the rest aggregate closer to the mean? Marketing. Professionals that hustle, keeping their names in front of clients and prospects, creating differentiation from the pack, are the ones who win the most business. Talent is trumped by persistence, by tireless self-promotion. And this fact applies to nearly every walk of life. Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, The Law of Large Numbers: How To Make Success Inevitable, published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.
For information about coaching, consulting, training, books, videos and audios, please go to: http://www.customersatisfaction.com Article Source: http://EzineArticles.com/?expert=Dr._Gary_S._Goodman http://EzineArticles.com/?Professionals-Take-Note:-Marketing-Makes-All-The-Difference!&id=187242 cheap phentermine online pharmacy
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