By Ben Fesxbe Are you a small retailer or service business owner? Have you harnessed the power of the internet, specifically email, to communicate your marketing and sales messages to your customers and prospects? You should heres why and how to use small business email marketing! Its estimated that over 60 billion emails are sent daily. Thats billion with a b! Admittedly, many of those are SPAM of one sort or another, but its also safe to say that hundreds of millions of them are carrying marketing messages. Sadly, most of those will never be opened. Of those that are opened, many will never be read. As a small retailer or service business owner, your emails most likely WOULD be opened and read by your customers and prospects IF you were using small business email marketing. Since youre not, the question is why? Email marketing and advertising offers you a surprisingly cost and labor-effective way to reach your customers and prospects with a laser-focused marketing message. Then, once you have found a strategy that works, its easy to repeat it. What could be bad about that? Imagine you have a large shipment of a particular product, or an overstock. How will you get the word out? If you had a list of your customers email addresses, and were set-up to send them an email blast, you would know exactly what to do. Both of those things are very easy to set up, and once theyre in place its like having your very own fleet of mail carriers waiting to deliver your personalized marketing message. You may have thought that small business email marketing was beyond your skills, but its safe to say that a business owner with even the most rudimentary computer skill can have an email campaign up and running in an afternoon. After that, less than an hour a week will keep you in regular, personal contact with your customers and prospects. Wouldnt you like to be able to let your customers know about your specials, sales, and discounts with the touch of a button. Small business email marketing isnt QUITE that easy, but its close! I can teach you how to set up and manage an effective campaign for small business email marketing. Youll be amazed at the power and flexibility youve been missing. Email marketing your small business doesnt need to be rocket science. Try http://www.power-email-marketing.com for free resources. Ben Fesxbe is a small business consultant and marketing professional specializing in email and internet marketing for off-line businesses. His website offers a FREE course on how to use email to market your small business. Article Source: http://EzineArticles.com/?expert=Ben_Fesxbe http://EzineArticles.com/?Small-Business-Email-Marketing&id=517074 ambien cr neuropathy
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